Archer&Co

Hospitality Excellence Consulting & Training

Crafting Hospitality Excellence Together

Susana Marín

Coe-Archer

Welcome to Archer&Co

Inspiring people, creating value

Our vision is to inspire people to create value in their teams and organizations in order to elevate the service they offer to their customers. Each project is unique and special, but in all of them we deliver our values as a team:

More than 30 years of experience in the hotel sector and a tireless passion for service come together in a single conviction: people are capable of a lot, and as a team, much more. Teams in defined service cultures are very powerful, and with leadership at their service, much more so.

If we define a clear identity of our establishment, we choose the team members in an artisanal way, we give them a culture of service as a model of excellence and we lead them from empowerment, empathy and the deep conviction that they are highly capable, we will have organizations with motivated and happy teams, loyal guests, achieving sustainable results.

Archer&Co

Approach

experiencia del equipo hospitality consulting

Team Experience

Experience of the team as the soul and engine. We believe that people are the most important value that a service company has. "Take good care of your team, and they will take good care of your customer." We offer processes, tools, and training to be able to do so.

experiencia del cliente hospitality consulting

Customer experience

Customer experience as a reason for being. We must know their expectations and draw personalized and transformative experiences. We offer solutions to improve the guest experience and have a greater competitive advantage.

excelencia operacional

Operational excellence

Operations play a crucial role in the customer experience, as well as the effective management of the establishment's people and resources. Our experience in operations allows us to drive organizations through efficient and effective processes.

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How We Work

Leading The Best Invest manager Team

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Crafting hospitality together

Archer&Co

Methodology

descubrimiento hospitality consulting

Discovery

We listen, converse, observe, interview, analyze, audit, and draw the current situation with proven tools (B.A.S.E. Model, Bridge ®, Sikkhona®).

diseño hospitality consulting

Design

We design a personalized action plan according to the desired objectives, assigning the indicators to be followed.

desarrollo hospitality consulting

Development

We implement the action plan (work sessions, training, standards) aligned with the objective.

seguimiento hospitality consulting

Tracking

We accompany organizations in the process after implementation to ensure positive evolution by suggesting corrective actions if required.

Our Services

Leading change towards excellence

Experience and passion at the service of people.

A&Co Consulting

Our expertise at the service of people elevating business excellence. We mainly work:

A&Co Training

We offer training programs that meet the specific needs of each project.

We design and customize training programs focused on the objectives of each project.

A&Co Growth Programs


We become your strategic partner with support programs for the achievement of results.

Customized program to audit the guest experience. Comprehensive reports and feedback session to offer solutions.

We become your strategic partner with support programs for the achievement of results.

We accompany industry leaders in one-on-one sessions to provide solutions and expertise to the challenges they face.

Committed to quality hospitality for the future, we connect passion and profession. We work with a network of people who are passionate about the industry.  We train them and prepare them to put their talent at the service of companies committed to excellence. We become a meeting point for people and establishments that are committed to constant improvement. wherever they start from.

All our programs follow our methodology (STEP)

Simples
Because simplicity helps repetition, and only with repetition can we change habits.
Traceable
Because they are focused on a measurable goal.
Experiential
Because people learn by doing.
Practical
Because the initial impact must be immediately actionable to create synergy.

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Countries

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Happy Clients

A&Co TEAM

About us

Our TEAM is made up of an exceptional group of professionals with international and national experience in the hotel and restaurant industry.

People who are passionate and committed to taking care of the teams, efficiency in processes, guest satisfaction, and improving results in a sustainable way.

Susana Marín Coe-Archer

Susana Marín Coe-Archer

Archer&Co Founder.

More than 30 years of experience in the service industry with a great passion for communication and leadership.

Pep

Pep

With a great global vision, he is an expert in the area of Food and Beverages in all its aspects.

&Co

&Co

We have a network of expert professionals who share the same passion and join our team based on the needs of each project.

Challenges

I need support as a Director to achieve the objectives set with my team.
I need to elevate the service we offer to our guests to keep up with the new demand.
I must improve the profitability of my business.
I need an outside view of a chronic problem in a department, and I need my team to be part of the solution.
I want to transfer the company's values to the service we offer through our processes.
We are not a hotel, but we want to incorporate 5-star service into our DNA.
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Our clients

Impact

Your success, our commitment.

Susana was instrumental in all aspects of our project, guiding us from vision to reality. She worked with us (owners) to establish a clear vision and align our mission and values to the story we wanted to offer to each guest.

Dr. Andreja Cirman

Owner & CEO Hotel Zlata ladjica

After our hotel renovation, we needed to align our processes and services to meet the standards of Small Leading Hotels of the World. Hiring Archer&Co was an excellent decision for our renovated property.

Jordi Maestro

Chief Marketing Officer

As a leader in the hospitality industry, Susana is the combination of vision and inspiration, yet practical and approachable.

Michael Godfrey Cleaver

Director of Hospitality & Guest Experience

Working with you is a pleasure. Your focus on instilling a culture of hospitality at all levels of the organization has elevated our service to standards of excellence, aligning perfectly with our brand.

Modesto Botí CBRE

Through their comprehensive training programs, engaging work sessions, and expert guidance, our entire staff is now on a path of continuous improvement, exceeding the ever-increasing expectations of our customers.

Katia Boskin

Directora de Operaciones

Susana helped us foster a culture of excellence and authenticity among our entire team. The impact has been very positive and our hotel's positioning, team dynamics and guest experience are reaching new heights.

Dr. Andreja Cirman

Owner & CEO Hotel Zlata ladjica

How can we help?